Tap the app you want to remove and it will take you to that app’s page on the Google Play Store.This will open a menu of apps installed in your phone. Tap My Apps & Games and then Installed.Open the Google Play Store and open the menu.The opinions expressed in this post are solely those of Amy Gahran. Developers can't ask for more than that." "Either way, consumers are giving the majority of them a fair shake. They want apps to wow them some do, most don't. But mobile subscribers seem to be giving the average application far greater opportunity to win them over, going back to it on multiple occasions even if it doesn't knock them out the first time around. The point is that consumer reaction is instinctive and immediate - it rarely, if ever, requires six or seven listens to determine whether a song is great. "A worthless app is like a particularly loathsome song, something you hear once and hope to never hear again. )Īccording to Localytics, the remain 48% of apps fall somewhere in between: 13% are opened only twice, 9% are opened only three times, all the way to 2% that are opened 10 times and never again.įierce Wireless editor Jason Ankeny observes that these in-between numbers indicate that most app users might not be so fickle after all: As MG Siegler wrote recently in TechCrunch, many smartphone users have already hit their personal "app wall."Īnd if people don't use your app daily, chances are it'll join the array of forgotten apps that accumulates on most smartphones - much like the community of forgotten toys in "Toy Story 3." (Hmmm. It's seriously challenging to create an app that becomes a must-use-daily hit. In my experience, a telling example of how much people value an app is how easy they make it for themselves to find it and open it. What about the apps that you use less often but keep coming back to? What makes you turn to them? And do you just remember what they're named so you can choose them from your app list, or do you keep their icons on special screens or folders? Which apps do you regularly keep on your home screen, because you access them daily (or several times daily)?Ĭhances are these apps all allow you to do something that is especially important or rewarding to you - organize your schedule, keep up with friends, take pictures, get directions to a location, read an e-book, browse the Web or play a favorite game. Take a look at your own smartphone or tablet, if you have one. (On my HTC/Verizon Android phone, CityID and Slacker Radio come to mind as conspicuous auto-launching crapware.) Nor did it mention pre-installed "crapware" apps that are difficult to uninstall without rooting or jailbreaking the phone and which often auto-launch despite the user's wishes. The study offered no examples of which apps fell into each category.Īlso, the study offered no statistics on apps that people tend to keep running in the background - especially for purposes such as security, power management or instant messaging. (I'll get to what happens with the remaining 48% of apps farther down). This week, they released new results showing that the exact same percent (26%) of mobile apps are used 11 times or more - a pretty good benchmark of engagement. They found that 26% of all apps downloaded are opened only once and then never used again. In January, Localytics analyzed data about how thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps are being used. And new research from the mobile metrics firm Localytics indicates that only about one in four mobile apps succeed at being engaging. The best mobile apps are not merely interesting, fun or useful, but they're engaging. (CNN) - What makes a good mobile app? In general, it's not whether you download it but whether you keep using it. She is a San Francisco Bay Area writer and media consultant whose blog,, explores how people communicate in the online age. Editor's note: Amy Gahran writes about mobile tech for CNN.com.
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